Pharmaceutical industry is one of the important industries that is very focused on investment by the State. In which, pharmaceutical packaging is very interested because it directly affects the quality of drugs. Packaging is a factor that helps to preserve the quality of drugs.
The packaging design of the pharmaceutical industry requires not only aesthetics, but also the unique characteristics of the medical industry.
RECTION HIGHLIGHTS – DIFFERENT TECHNOLOGY
Each different product will have different patent formulas and technologies to create different effects on consumers’ health. Therefore, consumers attach great importance to the difference in formula as well as technology to create products
Currently, the pharmaceutical industry is tending to use natural-friendly formulas and technologies, so if your brand emphasizes this factor, it will often cause sympathy with customers.
CREATE FAITH
Pharmaceutical or any other health sector is a business directly related to human health, so trust is always on top. In order to create trust for the pharmaceutical packaging design, before the design overview, there must be clarity in the concept of focusing on core values on human health as well as safety…Continued comes the presentation of layout, images, background… All must be linked together to convey the message in the most scientific and professional manner.
CLEAR ORIGIN ORIGIN
There are many ways to show the origin of a product. You can use images to remind you of the country, region, or species of plant that produces the product.
Currently, fake products are widely sold in the market, especially pharmaceutical products. Therefore, a packaging design in the pharmaceutical industry that shows the clear origin of the product will certainly gain more trust from consumers.
With the elements that make up the product’s characteristics, you should not be greedy to use too many elements that will dilute and even cause objection to customers.
PICTURES AND COLORS
In the packaging design of the Pharmaceutical industry, simplicity and color are always the top factors. The images you use for the pharmaceutical packaging design should also be gentle images, not too suggestive of scary things or pathogens.
The usual packaging colors have neutral colors such as green, blue, brown… You should avoid bright and flashy colors that work together to create a strong contrast and lose value. aesthetics while reducing trust in the professionalism of the brand. Moreover, according to statistics, hot and strong colors often create a feeling of insecurity in the pharmaceutical industry. So, sparingly, simply harmonizing the elements that make your Pharmaceutical packaging design more effective than ever.
FULL DRUG LABEL INFORMATION
In addition to focusing on images, the packaging design of the pharmaceutical industry needs to focus on ensuring adequate label information such as drug names, drug ingredients, origin, regulations on use – preservation – contraindications. … This information needs to be arranged in a systematic and scientific manner to bring the most convenience to consumers when they want to see details of usage specifications.
Moreover, the fact that a pharmaceutical packaging design shows such information fully will help the brand create trust and choice from customers. No customer will buy a product, especially a Pharmaceutical product if its packaging does not contain any information about the name, composition and indications of the drug.
(Source: Collector)
Above are some pictures of pharmaceutical packaging produced by Ha An Printing Joint Stock Company.
Our printed products are not only beautiful in design, appearance but also good in quality. Customers coming to us will feel the professionalism and dedication.
Our motto “DEFINITION ON EACH PRODUCT” Ha An is always a reliable partner of every customer.
Add a Comment